// SERVICE 05 — MIGRATION
Rebuild your site without losing the rankings you paid for.
Platform migrations are where organic traffic goes to die — agencies cite 30–90% traffic drops when SEO is missed. This service is a migration run by an engineer who treats rankings as a hard requirement: every URL crawled and redirect-mapped, metadata parity verified, CWV targets on the new platform, launch QA, and 30 days of post-launch monitoring.
✓ .NET → Next.js migration with zero ranking drop · ✓ 30-day monitoring included
- Timeline
- 6–12 weeks
- Deliverable
- Rebuilt site, rankings intact
- Reports
- Redirect test results + 30-day monitoring
// WHAT'S INCLUDED
What does an SEO-safe migration actually include?
Complete URL inventory
Every legacy URL crawled, classified, and mapped 1:1 to its new destination.
301 redirect map
Implemented, tested at scale, with chain elimination and edge-case handling.
Metadata & schema parity
Titles, descriptions, canonicals and structured data carried over or deliberately improved — never silently dropped.
New platform build
Next.js rebuild to CWV targets; migrations should make you faster, not just newer.
Launch QA
Old-vs-new crawl comparison, indexation checks, staging sign-off, and a documented rollback plan.
30-day monitoring
Rankings, impressions, crawl stats and CrUX watched daily, reported weekly in writing.
// PROCESS
How does it work?
- 1
Inventory
Crawl the legacy site completely; baseline rankings and traffic for every important URL.
- 2
Map
Build and test the redirect map and metadata parity sheet before anything is rebuilt.
- 3
Rebuild
New Next.js platform built against CWV budgets, reviewed on staging weekly.
- 4
Launch
Cutover with real-time monitoring, same-day crawl comparison, rollback plan armed.
- 5
Watch
30 days of ranking and vitals monitoring; any drop is caught and fixed inside the engagement.
// PROOF
Where have I done this before?
I carried Thrifty's rankings through a full platform migration — legacy .NET to Next.js — with no ranking drop, while the platform kept taking bookings. The redirect map, metadata parity sheet and 30-day monitoring window in this service are exactly the playbook that made that boring. In migrations, boring is the highest compliment.
// TOOL STACK
Which tools do I reach for?
The same tools I use to audit yours.
// FAQ
What should you know before booking this service?
When SEO is an afterthought, industry figures run 30–90% and recovery takes months. When redirects, metadata and monitoring are engineered from day one, the expected outcome is flat — and that boring, uneventful launch is the entire point of this service.
// KEEP EXPLORING
Which services pair with this one?
SEO-Compliant Web Development
Production-grade Next.js business sites and e-commerce with technical SEO, analytics and AI-readiness built into the architecture.
Technical SEO & Core Web Vitals
Severity-ranked audit plus code-level fixes for LCP, INP, CLS, structured data and crawl health — proven in CrUX field data.
Pre-Launch Ad & Pixel Verification
Pixel firing QA, enhanced conversions, Pixel/CAPI dedup and platform parity — signed off in a go/no-go checklist before spend starts.
// FREE 30-MIN AUDIT
Planning a rebuild? Talk to me before you touch DNS.
Send me your URL. I'll record a 30-minute mini audit — real findings about your SEO, speed, tracking and AI-readiness — and tell you honestly whether you need me at all.