// FREELANCE WEB DEVELOPER — DUBAI, UAE · 9+ YEARS
The developer your SEO consultant wishes you had.
I'm Aviral Gupta. I build production-grade Next.js websites with technical SEO, analytics, and AI-crawler readiness engineered into the code — not bolted on after launch. Core Web Vitals budgets, schema, GA4 + GTM + Meta Pixel, consent compliance, and rankings-safe architecture: one senior developer, end to end.
✓ 0 ranking drops across full platform migration · ✓ ~1,000 SEO pages shipped · ✓ GDPR & UAE PDPL compliant builds
SHIPPED PRODUCTION PLATFORMS FOR
Senior Developer at Thrifty Car Rental UAE (Dollar, Thrifty, Cariva brands) · previously Mercedes-Benz R&D India, Grid Dynamics.
// TRACK RECORD
What has nine years of production engineering actually shipped?
years building production web platforms
from Mercedes-Benz R&D microservices to UAE e-commerce
SEO landing pages engineered for Cariva
plus ~100 location pages, all indexable, all templated in code
ranking positions lost in a full .NET → Next.js migration
redirect maps, metadata parity, 30-day monitoring
Node.js microservices behind one rental platform
GCP, Docker, CI/CD — the backend is in scope too
// SERVICES
What can you hire me to do?
Six productized services. Each has a defined scope, a fixed-scope proposal, and a verifiable deliverable — no vague retainers.
SEO-Compliant Web Development
Production-grade Next.js sites for small to large business — SSR/SSG/ISR, schema, sitemaps, and CWV budgets baked into the build.
Technical SEO & Core Web Vitals
Audits and code-level LCP/INP/CLS fixes, structured data, and crawl health — measured in Lighthouse and CrUX, not opinions.
Analytics & Tracking
GA4 custom events, GTM, Meta Pixel + Conversions API, Clarity, Consent Mode v2 — specified, implemented, validated by one person.
AI-Crawler & GEO Readiness
llms.txt, AI bot policy, SSR-for-agents and structured data that makes your content citable by ChatGPT, Claude and Perplexity.
SEO-Safe Migration & Rebuilds
Redirect mapping, metadata parity, launch QA and 30-day monitoring. Rebuild without losing the rankings you paid for.
Pre-Launch Ad & Pixel Verification
Pixel presence, firing, dedup and enhanced conversions QA — a signed-off checklist before a single dirham of ad spend.
// THIS SITE IS THE DEMO
How is the site you're reading actually built?
Everything I sell, this site practices. Server-rendered Next.js, zero layout shift, images optimized, fonts self-hosted, consent-first analytics, llms.txt for AI crawlers, and JSON-LD on every page. Check the source, run Lighthouse, view the sitemap — it's all open for inspection.
- LCP under 1.8s on 4G throttling
- CLS 0.00 — nothing jumps while you read
- Analytics load only after consent
- Readable by Googlebot, GPTBot, ClaudeBot, PerplexityBot
// PROCESS
What does working together actually look like?
Five steps, fixed scope, written deliverables at every stage. You always know what's happening and what it costs.
- 1
Audit
Free 30-minute discovery call plus a mini audit of your current site — real findings, not a sales deck.
- 2
Blueprint
Fixed-scope proposal: architecture, tracking plan, SEO requirements, timeline, and a fixed price.
- 3
Build
Weekly demos from a staging URL. CWV budgets and data-layer spec enforced from the first commit.
- 4
Verify
Pre-launch QA: Lighthouse, Screaming Frog crawl, pixel firing tests, redirect checks — signed off in writing.
- 5
Monitor
30 days of post-launch ranking and vitals monitoring included. Optional monthly care plan after that.
// PROOF
Who has this worked for?
Built a car-subscription platform from zero — ~1,000 SEO pages that Google actually indexes.
- ~1,000 SEO pages
- ~100 location pages
- Next.js + 6 microservices
Full build from scratch: SSR architecture, templated location and inventory pages, payment gateways, and a complete GA4/GTM/Pixel tracking layer.
Read the storyMigrated a live rental platform .NET → Next.js without losing a single ranking.
- 0 ranking drop
- full redirect map
- 30-day monitoring
Metadata parity, 301 mapping, launch QA and post-launch CrUX watch — the migration agencies warn you about, done without the traffic cliff.
Read the storyA tracking layer and recovery module that turned analytics into a revenue stream.
- GA4+GTM+Pixel+CAPI
- Consent Mode v2
- abandoned-booking recovery
Spec'd and built the full data layer, then a lead/abandoned-booking recovery module on top of it — measurement that pays for itself.
Read the story// TOOLCHAIN
What tools do I audit and build with?
The same tools I'll use to audit yours — and I'll show you the raw reports, not screenshots.
// HONESTY FIRST
Are we a good fit?
We're a good fit if…
- You want SEO, analytics and AI-readiness built into the code, not promised in a brochure.
- You're spending (or about to spend) on ads and need tracking you can actually trust.
- You're migrating or rebuilding and can't afford a rankings cliff.
- You value a written scope, a fixed price, and a senior engineer who answers directly.
- You run a small-to-large business or e-commerce operation and want production-grade work.
I'm probably not your developer if…
- You want the cheapest possible website — a template shop will serve you better.
- You want guaranteed #1 rankings. No honest engineer guarantees that; I guarantee the engineering that earns them.
- You need a large account team and layers of project managers.
- You want someone to just 'install a plugin' — I work at the code level.
No one can guarantee you the #1 spot on Google — and anyone who does is selling you something. What I guarantee is the engineering: a site Google can crawl, understand, and measure as fast, with tracking that tells you the truth. Rankings follow engineering.
— AVIRAL GUPTA
// FAQ
What do people usually ask before hiring me?
Both. I audit and fix existing sites — Core Web Vitals, technical SEO, tracking — and I build new production-grade Next.js sites from scratch. The free 30-minute mini audit tells you which one you actually need.
// FREE 30-MIN AUDIT
Ready to find out what your site is leaving on the table?
Send me your URL. I'll record a 30-minute mini audit — real findings about your SEO, speed, tracking and AI-readiness — and tell you honestly whether you need me at all.